Boris Pfeiffer – Serial Marketers

The ‘Ads Affair’: quiz marketing and the evolution of online advertising

Post author:Boris Pfeiffer
Post published:July 29, 2021
Post category:Advertising

From Mad Men execs to beautiful billboards, advertising has come a long way. Online advertising is dominant in the digital age, and it's gotten a lot sneakier. Obnoxious pop-ups with…

Which Marketing Tools Combat Consumer Content Fatigue?

Post author:Boris Pfeiffer
Post published:June 30, 2020
Post category:Media / Perspectives

Combat consumer content fatique with quizzes, surveys, TikTok or virtual events.

Work in customer support and become a better marketer

Post author:Boris Pfeiffer
Post published:April 24, 2020
Post category:Perspectives

Sounds crazy, right? But bear with me for a moment. Imagine how fast problems with your product would be solved if management had to handle customer complaints and how…