Diversity in Travel: What Research on Emerging Multicultural Travelers Reveals for Consumer Brands

Faced with pressure to increase representation, safety, and inclusivity within its own mega-industry, the travel, and tourism industry’s reckoning with Diversity, Equity, and Inclusion during the pandemic enabled first-of-its-kind research on the needs, opportunities, and perspectives of diverse travelers. Join Danny Guerrero (he/him), Principal and Founder of The Culturist Group, a multicultural travel marketing practice and 20+ year travel and tourism industry advertising, communications, and marketing veteran as he reveals key insights on how emerging and diverse travelers including Asian, Black, Hispanic, and LGBTQ+ perceive representation, the travel experience and the opportunities that exist for brands in the consumer space.

Danny Guerrero is an Advisory Board Member for the Black Travel Alliance and Travel Unity, and a recipient of the ‘Outstanding Achievement Award’ granted by the World Travel & Tourism Council for his work advancing inclusion and understanding in travel.

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1:00 pm - 2:00 pm

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Association of National Advertisers

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Association of National Advertisers
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