How to Design an Effective Brand Tracker

Do you know how consumers feel about your brand, at any given time? Do you know what effect your marketing and advertising campaigns are having on the perceptions of your brand?

Successful brands use tracking research to monitor brand performance, product usage and attitudes, and consumer behavior over time to make informed decisions that guide marketing strategies in the future.

Join quantilope for an in-depth discussion on the benefits of brand tracking, a framework for how to design an effective brand and campaign tracker, and a look at how you can leverage automation for a more efficient approach to gathering and analyzing your data.

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12:00 pm - 1:00 pm

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American Marketing Association


American Marketing Association
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