Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and beyond
New developments in European law continue to pose challenges for digital advertising in 2022. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations and strategies for participants in the digital advertising ecosystem seeking to comply with those privacy requirements in Europe.
Topics will include:
A recap of the EU/UK legal landscape – with key obligations explained
The impact of recent guidance, enforcement, and individual claims on Consent Management Platform (CMP) banners – including criticism of “dark patterns”, nudge techniques, and examples of practical implementations
Practical solutions for contract structures and how to apportion key obligations, including for cross-border data transfers
An overview of the current legal challenges posed to digital advertising by Europe, such as the proper legal basis for processing personal data for digital advertising (including consent, legitimate interests, and contractual necessity) and providing transparency to data subjects
Understanding the data handling roles (controller and processor) in the digital marketing space.
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