The Cost of B2B Sales and Marketing Misalignment
Realize Instant ROI from Sales and Marketing Alignment
Did you know that only 2% of sales and marketing teams consider their working relationships excellent and that on average sales ignore 80% of the leads and marketing content provided to them?
- Why B2B sales teams are not using the content that marketing provides
- The true difference between sales enablement and buyer enablement
- The science behind creating highly qualified and engaged buyers for sales
- Strategies and tools that will help sales and marketing align throughout the sales funnel to close more deals
- Ways to create better sales effectiveness and marketing efficiency