The Third-Party Cookies Crumble: First-Party Data From Virtual Events Is The New Snack

How Virtual Event Technology Will Save Marketers

Back in January, Google officially updated their commitment to end the use of third-party cookies in Chrome by 2023. Apple, the stalwart supporter of consumer privacy, killed cookies back in 2020. Marketers love third-party cookies, because the customer and prospect tracking data from other websites help them build robust profiles that are used for targeted ad campaigns.

We’re all still trying to wrap our heads around all of this. Apple and Google are working on other tracking mechanisms, but the onus is on Marketers to survive without that garden of tracking data. The pressure is on to have a strategy ready. We’ll need to build and transition to a first-party data ecosystem, and event technology will be key in creating new customer relationships that go beyond just a website visit.

Join Glisser Founder and former multi-time CMO Mike Piddock (and guests to be announced) for this webinar on August 3 to discuss:

  • What is ‘cookiepocalypse’?
  • Third-party cookies vs first-party cookies
  • The new era of advertising and how event technology will be the engagement engine we all need

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Time

1:00 pm - 2:00 pm

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Category
American Marketing Association

Organizer

American Marketing Association
Email
customersupport@ama.org
Website
https://www.ama.org/
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