Virtual forum: Shaping CTV creative management and measurement in 2022
Connected TV has solidified into a critical advertising channel in the omnichannel mix — one that allows marketing teams to effectively use targeting and creative tactics to drive measurable business results for brands. As its permanence takes effect, the next 12 months (and beyond) will present new opportunities and challenges.
Case in point: the growth of FAST (free, ad-supported streaming) channels and ad-supported subscription tiers is pushing brands to advance creative management tactics to meet the demand, while media buyers are reassessing their strategies with an audience-first approach. Concurrently, marketing teams are focused on extending the CTV ad experience to second screens to keep ads top of mind and building on cross-device measurement strategies to determine if ads are making a direct business impact.
Join Digiday and MNTN on June 7 at 2 p.m. ET for a virtual forum featuring CTV experts. Hosted by Tim Peterson, senior media editor at Digiday, the conversation will highlight how marketing teams are reframing their CTV creative management, media buying and measurement tactics in 2022. Speakers will include Marwan Soghaier, Chief Product Officer at MNTN. Register for this event to learn about:
• The rise of ad-supported streaming and its impact on fragmentation and media buying
• Why marketers are extending the CTV ad experience to multiple user devices
• What teams are keeping top of mind as they approach cross-device measurement
• How brands are using technology to streamline the creative production, targeting and testing process