We live in a world of dating apps, ghosting, and now, thanks to coronavirus, social distancing and something called “Zumping” which apparently happens when breaking up happens over Zoom. As if things weren’t hard enough, now I have to worry about getting dumped over Zoom? It would really suck to get “Zumped” if you live with the person and they’re just in the other room.
Fear of getting Zumped aside, working in social media can also take its toll — long hours, bad briefs, trying to figure out what TikTok is exactly and how to use it — it can all be really difficult on you and those around you, particularly your significant other.
So if you’re a social media professional, is it a good idea to date another?
There doesn’t seem to be many studies done on this topic; one study from 2012 mentions that “work-linked couples” (couples who share their profession) are not able to properly maintain a work-life balance.
The study claims that when a couple shares the same career, their work is likely to spill over into their home life, causing additional stress on the relationship. For social media professionals, this might mean conversations about where to go for dinner followed by a debate over the best time to post or the best content scheduling software over some spaghetti and meatballs. You may want to heavy up on the cheese, but hold the conversation about KPIs back.
In a Tweet I shared on Mar 4, 2020, I asked: Social Media Peeps: What do you think about dating people in the industry?
It could be a good self-promotion tool.
Unless there is too much competition.
That is one concern that many people have when it comes to working in the same profession, as that there may be competition among couples. Can you see it now . . . debating about who’s going to post that great photo first, whose engagement rate is better?
It may also just leave things unbalanced
Or, it could be amazing, leading to increased support and idea-sharing
One 2016 study found this might be true, generally concluding that couples who worked in the same profession had the ability to be more supportive toward each other better, leading to increased family satisfaction.
In contrast, dating someone outside the profession could lead to more exciting and varied conversations:
At the end of the day, is it about love or your follower count? (Sorry, I mean “engagement rate;” If my partner worked in social media, she’d be telling me, “followers don’t matter!)
Worse still…what happens if you break up and now and have to worry about the other person knowing and telling everyone that you bought followers . . . that one time. You know, you’ll be thinking, “It only happened that one time, it never happens, I swear . . . will they tell others?”
It is ultimately up to you whether you want to balance the pros and cons when it comes to dating someone also in social media.
What have been your experiences? What do you think?
Leo Morejon is a successful marketing leader known for distinctions such as a Guinness World Record for Most Facebook Likes and the Oreo Super Bowl Blackout Tweet in addition to his role as a dedicated educator with Iowa State University and West Virginia University. Leo is known for pioneering real-time marketing, leading large teams and hosting the popular business podcast, Build & Inspire. Leo’s portfolio includes brands, agencies and companies such as Travelers Insurance, Mondelez (including Trident & Cadbury), Estee Lauder Companies (including MAC & Clinique), Sysomos and Havas.