
David Berkowitz
Founder | Serial Marketers consultancy
Founder Serial Marketer
What questions should you ask when exploring or assuming a marketing leadership role?
Having been on all sides of this (interviewing for full-time or consulting jobs, onboarding clients for marketing programs, hiring full-time marketers and consultants), I’ve asked a lot of questions.
I’ve also forgotten so many of the best questions to ask.
Have you ever started a job or gig and thought, “I should have asked this before I started”?
Have you ever interviewed for a job and wished you could have asked a few more questions that reveal insightful answers?
Bookmark this guide, or save a copy, and you won’t have to worry about that anymore.
Have other questions that should be here? Let me know. I’ll add others over time, and I’m always looking to learn. If you care to share this, feel free to use the shorter link http://bit.ly/serialqs.
David Berkowitz
Founder
Serial Marketer
All of the questions in this guide matter. You won’t get to ask all of these questions before you start a job or gig, and some matter more than others. If you need to be selective, such as for a brief meeting with the CEO or CMO, here are a few favorites:
These could be internal hires, external people / firms, or tech-driven offerings.
Discipline | Internal Resource | External Resource | Tech / Product Solution |
Advertising / paid media | |||
Content production | |||
Social media management | |||
Community management | |||
Influencer marketing | |||
Design / creative | |||
Video production | |||
CRM | |||
Analytics / measurement / reporting | |||
Freelancer management | |||
Web development | |||
SEO | |||
Public relations (PR) | |||
Analyst relations (AR) |
You might not be able to talk to everyone you want, especially depending on how confidential the search is, but you may ask to talk to:
For your own diligence, you should be sure to check LinkedIn to see if you know anyone at the company or people who used to work there.
Be mindful of the degree of confidentiality of the search. If you are taking the role of a current staff member who may not be aware of the search, be especially careful and respectful, and realize that many people will take a look at who views their profiles.
Thanks to these contributors who informed this document.
I asked for some ideas on LinkedIn and appreciate others who contributed as well. You can read their responses and contribute more there too.
Want to keep learning?
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The DIY Demand Generation Course is the first one to launch in the Serial Marketers Academy. Learn more here and use discount code QUESTIONS when you check out.
Thank you,
David
(categories of questions covered)