Serial Marketers: Demystify GEO today 12pm ET

Welcome to the latest updates from the Serial Marketers community.

Official updates:

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The latest AI Insiders session is now live.
- David Kohl (Morgan Digital Ventures) shares new research on AI adoption in marketing—revealing that while most teams are still experimenting, very few are seeing measurable ROI, with skills and budget as the biggest barriers. Watch here: https://youtu.be/D5U1nbAvbds

Upcoming events (all times EDT):

Weekly on Wednesdays at 12pm EDT: AI Insiders -- join this event series from AI Marketers Guild to discuss new developments and trends with AI
- 4/22: Aditya Raj Jain, CEO & Co-Founder at Passionfruit
  Topic: The AI Search Optimization Playbook
- 4/29: Tracy Adams, Sr. Director of Research & Insights at Advertising Research Foundation (ARF),
  Idil Cakim, Founder & CEO, at Iris Flex,
  Keith Smith, Managing Director at Marketing Science Institute (MSI)
- 5/6: Janet Elias, tech teacher extraordinariee
- 5/13: Hank Leber, Co-founder at Stanify
- 5/20: Krish Raja, Founder at Mindmaker
- 5/27: Bethany Crystal, Founder and CEO at Build First
- 6/3: Scott Monty, Keynote Speaker & Executive Advisor
- 6/17: Polly Lieberman, Head of Sales at Gist
  Topic: The Intersection of Paid & Organic in AI
- 6/24: Lisa Davis, Founder & CEO at Davis Core Advisory
  Topic: Leadership in the AI Era: When the Rules No Longer Hold
4/21: Gender Equity in the AI-Driven World: Dr. Nici Sweaney.
- Join Dr Nici Sweaney to explore how gender equity can make AI smarter, fairer, and more effective for everyone.
5/6, 5–7pm (NYC): Join us at our next First Wednesday event to connect with fellow Serial Marketers in a fun, relaxed setting.

#events

Jane: The latest AI Insiders session, part of the AI Marketers Guild, is now available. David Kohl from Morgan Digital Ventures walked through new research on AI adoption across marketing organizations...

#jobs

Izzy: Hiring for a few exciting Marketing roles at Verkada: Customer Advocacy Lead, Head of Marketing Operations (MOPs), Growth Manager (IC).
David: Confra.xyz is a conference sales agency that sends senior salespeople to represent fast-growing companies at major US conferences (CES, Money20/20, Shoptalk, AWS re:Invent, etc). The role is project-based (not full time): our sales consultants sell on the floor,..
Marc: I have a director of demand generation role and several others, if you, reach out via Linkedin.

#local-atlanta

Matthew: Anyone going to AI Week Atlanta? Come say hi - I am volunteering at the checking station.

#offers

Cory: I invested in a company recently called Advanced Curation. Their ICP is simply any media buyer who is buying CTV inventory and looking to unlock the lowest prices on the most premium inventory, while also saving 3-5 days in the trafficking process...
Joseph: NYC adtech tribe: Learn best practices for GenAI creative production and how to optimize influencer marketing with performance metrics. Join a top-drawer list of hundreds of brands, agencies, and tech providers at Vidmob's annual Creative Data Summit in early May. How do you use data and insights to make creative better?

#selfpromo

Rachel: All, I thought some of you might find this playbook we just released at A360Z.io very helpful. Long story short, anything you create with AI is NOT automatically your intellectual property unless you take a few additional steps...

#tech

Nancy: Adobe has issued an urgent fix for a major security hole in Acrobat Reader that hackers have been using for months.

#wanted

Kyle: Hey everyone. I'm looking for a vendor that can customize branded throw pillows for our office. Any suggestions?
Adam: Hi marketers, I'm running a small validation project, talking to 10-12 marketing leaders to get candid feedback on a few service concepts. Not a pitch. Just 10 minutes to get your gut reaction. Quick and painless.
Eric: Does anyone have a Crain’s subscription? I’m trying to access this article.
Allison: Hi! I’m curious which platforms people are using to find good freelance marketing projects. I’m a Fractional CMO and I used to get great gigs through Upwork, but in the past year or so I’ve been relying more on my network and referrals from previous clients.