Welcome to the latest updates from the Serial Marketers community.

Official updates:

  • This month's Serial Marketers community updates are brought to you by AI Digital, the AI-native media consultancy.

  • Be sure to join us for these upcoming partner webinars: ​

    • The State of AI in Agencies Hard Data, Real Tools, and What Actually Works. ​What separates the 16% of agencies that have AI embedded across teams from everyone else? Join us with AI Digital to find out on 5/28.

    • How to Safely Scale Agents across your Advertising. ​Agentic advertising is already here, but...can you really trust it to run your advertising operations? Fluency’s ric Picard explains why AdOps requires deterministic execution over mere AI intelligence. Join us 6/4.

  • The latest AI Insiders replay with Hank Leber, Co-Founder of Stanify, is now live. From AI-powered moderation and sentiment analysis to virtual creators and authenticity challenges, this session dives into how AI is transforming social engagement and community management—and what marketers should pay attention to as AI-generated outreach becomes more common.

  • The latest AI Insiders replay is now live.

    • Aditya Jain from Passionfruit joins David to break down what’s actually working in AI search and GEO—from why traditional SEO strategies fall short to how brands can win visibility across ChatGPT, Gemini, and Perplexity. https://youtu.be/vpJDZDoW6t4

Upcoming events (all times EDT):

  • Weekly on Wednesdays at 12pm EDT: AI Insiders -- join this event series from AI Marketers Guild to discuss new developments and trends with AI

  • 4/21: Gender Equity in the AI-Driven World: Dr. Nici Sweaney.

    • ​Join Dr Nici Sweaney to explore how gender equity can make AI smarter, fairer, and more effective for everyone.

  • 6/3, 5–7pm (NYC): Join us at our next First Wednesday event to connect with fellow Serial Marketers in a fun, relaxed setting.

#events

  • David: Lots of retail events happening next week with The Lead, RETHINK Retail and RTMNexus. Find all of the details and special offers here!

  • Nancy: How to Land More Clients (Especially If You Hate Selling)... This practical, no-fluff learning session is for service-based entrepreneurs, freelancers, and consultants who want a clearer, easier way to consistently attract clients.

  • David: I'm going to the spring show at the ITP at NYU if anyone is interested! The mission of our graduate (ITP-NYC and IMA Low Res-NYC/Shanghai) and undergraduate (IMA-NYC) programs is to explore the imaginative use of communications technologies — how they might augment, improve, and bring delight and art into people’s lives.

  • Allison: Wanted to share this fun event im helping organize in New York City in a few weeks: Its an AI buildathon just for marketers. We’ll be using AI tools to help solve a local nonprofit’s marketing challenge. No experience necessary and we will provide the tools.

  • Silvi: Hey! Sharing this in case it's useful — I'm hosting a free virtual event on How To Land Clients Using Your Network (Even If You Don’t Think You Have One) on Thursday, May 21st. you can RSVP here if you're interested!

#jobs

  • Lindsay: For the past several years, I’ve been leading brand, creative, and marketing across HALO and aden + anais. Not just at the “make it look good” level, but actually driving how the business grows. Rebuilding brands from the ground up,..

  • Laura: Hi Friends! I’m helping my client (marketing agency) find their next head of operations!  That British Chick is helping Lucyd find their next Head of Operations. In this role, you’ll work directly with the CEO to help keep Lucyd running smoothly, moving quickly, and executing on what matters most.

  • Michael: Hi Everyone, I'm currently working to bring on a Product Marketing contract worker through the remainder of 2026, (and potentially beyond) to work on Insperity's positioning and messaging for ancillary products related to our Strategic Sales team at Insperity.

  • Audrey: I’m doing a native Shopify build with a little help from Claude for a custom section, but am running into a major glitch after the site sat for a week. Here is a screen recording showing what it should look like and what it actually looks like when I preview it.

  • Taylor: Fractional Creative Strategy Leader, Paid Ads @ A Sports Betting Startup. 5 hrs / week | $4K - $5K / mo | Remote (USA time zones only)...

#lounge

  • Dave: Hello S-M global, just a curiosity question not directly related to work: How do you find new doctors to see? GP referral, Friends, Insurer, Zocdoc, other?  Need to be more efficient for my own and family's doc visits in US.

  • Adam: CMOs: Working on a project about the evolving relationship between brands and external partners. Quick gut check for the CMOs here: When you hear the word 'Agency' in the context of your day-to-day, what’s the first word or feeling that pops into your head?

  • David: Are you at an agency? Do you have thoughts? Do you like to share them? Have I got an offer for you! One of the Marketecture leads just posted this on LinkedIn as they could use more variety in their agency guest speakers...

  • Connie: The layoffs continue…  Many have asked me to do this workshop again. If you’re wondering how to find clients on LinkedIn come join us.

#offers

  • Caryne: Hi all, anyone know of an affordable PR freelancer who may fit the bill? Hey girl! How are you? I am looking into a good PR freelance person to help book podcasts, speaking gigs, publish articles for my clients in multiple industries.

#selfpromo

  • James: Your prospects aren’t reading your online reviews — they’re reading Google’s edit of them. My new research on a major Boston hospital’s emergency department found that Google’s curated default view was meaningfully more negative than the full review record, with rare complaints amplified more than 3× their actual prevalence.

  • Lesley: Sharing something here I wrote this week because I think this group will find it useful both personally and for the teams you manage. Nervous system regulation gets put in the wellness box, but it belongs in the strategy conversation.

  • Giamoco: I built a free parody tool: Trump-style  Plain English translator. Check out some use cases and feel free to share yours...

  • Caryne: Wrapping up what is my ideal week (business wise) with conversations around international expansion and US market entry. Miami kept coming up as the landing zone. Yay for "my-ami"!  Here's my post about GTM for proof vs. GTM for scale because the difference really matters for my ICPs.

#wanted

  • Aditi: Hi marketers! I’m from MediaMint. Our R&D team is currently trying to dig into how much platforms like Reddit, YT and LinkedIn actually influence brand/content discovery in LLMs (ChatGPT, Claude,Gemini etc)...

  • Michael: Hi Everyone, A contact of mine has developed a short-form video optimization algorithm that uses AI to both generate and modify videos to make them more viral, driving a much higher ROA.  She is looking to connect with agencies that specialize in short form video for social media marketing to test the algorithm on a larger scale.

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